Email marketing is one of the oldest and best digital marketing tactics to grow a community and make sales. Through email marketing, you can directly connect with your leads and continue to nurture them with value driven content, company updates, and events. As well, you can keep building the relationship with customers to find repeat business and grow customer lifetime value.
Email marketing gives your company the ability to own your own database, setup automatic email series based on users actions, and track conversion rates.
Developing a lead magnet is a key tactic to growing your list. A lead magnet is a free offer you give someone when they sign up to your email list. It could be a weekly newsletter, eBook, consultation etc. We will create, write, and design your lead magnet and connect it to your email service provider.
An automated email series continues to nurture your new contacts on autopilot. The setup is required once and reaches all new contacts afterwards. This marketing tactic requires evergreen content that delivers value that direct each new contact to a call to action. We will write and design each automated email and setup the series.
An email blast is a one off email to announce something new about your business. It could be an event coming up, contest, new product, or newsletter. We will write and design each email blast and send it out.
As you begin to grow your list, contacts will require different information depending on where they are in the customer lifecycle. Creating and managing multiple lists is required to manage your contacts to receive the right information at the right time.