In 2018 approximately 1.8 billion people purchased goods online. Also, in 2018 global e-retail sales added up to about $2.8 trillion according to statista. This number is expected to nearly double by 2021. The need for having an online store is proven. If you want to sell, specifically to a global audience, an online store is the priority.
Having an online store is similar to a real store, just digitally. Tasks include managing and updating inventory, completing transactions, sourcing product, store design, pricing etc. An online store ads the task of shipping unless you’re selling digital products such as tickets.
With a proper setup, managing an online store is actually fairly easy. Nowadays, there are many tools that can be incorporated into a website to automate most tasks of an online store.
Here is an online store we developed for our summit ticketing system.
This is very basic as there are only two digital products. Things start to get more complicated when more physical products that need to be shipped start entering the store. However, with the right setup it’s much easier than one may expect.
Here is a list of boxes to check to make sure your online store is setup correctly:
- Online store backend system
- Reliable payments system
- Product management system
- Store design
- Product page design
- Product tags to search
- Scalable shipping solution
- Product SEO
- Proper security to protect user data and payments
- Speed optimization tools
This list will give you a good idea of where to start. As you start to develop you may realize your specific store needs certain things, in which case there will be a solution 99% of the time.
If you need help with your online store please don’t hesitate to reach out to us.