TV Asahi: Expanding entertainment into Web3 through blockchain, NFTs, metaverse experiences, and creator-driven innovation
Strengthening Web3 Presence Through Media Partnerships and Industry Engagement
TV Asahi and the broader TV Asahi Group have been actively expanding their initiatives in the Web3.0 domain, leveraging the strengths of a major media company to develop new forms of digital experiences. Since 2021, the company has engaged deeply with blockchain technology through NFT projects, metaverse development, creator-focused platforms, and regional revitalization initiatives. In 2023, TV Asahi served as a media partner for Japan Blockchain Week and participated as a Gold Sponsor at Non Fungible Tokyo, demonstrating a clear commitment to supporting Japan’s blockchain ecosystem and strengthening its presence within the global Web3 community.
FUZIC: TV Asahi’s Web3 Music Project Supporting Independent Creators
One of the Group’s most notable initiatives is the Web3 music project “FUZIC,” announced by TV Asahi Music, a group company specializing in music and entertainment. FUZIC aims to support independent artists by creating a blockchain-based ecosystem that facilitates transparent revenue distribution, community-driven engagement, and new forms of digital creativity. Scheduled for release in 2024, FUZIC introduces a model that combines music, blockchain, and fan participation to build a sustainable creative platform that empowers artists and enhances interaction between creators and audiences.
Showcasing Regional Revitalization Initiatives at Token2049
In addition, TV Asahi presented a regional revitalization Web3 project at Token2049 Singapore, one of the world’s leading blockchain conferences. By combining local cultural assets, tourism initiatives, and digital technology, the project aims to strengthen regional economies and bring Japanese cultural value to an international audience. Exhibiting alongside FUZIC at Token2049, TV Asahi attracted attention from global investors, creators, and blockchain innovators—highlighting its intention to extend beyond traditional broadcasting to shape the future of regional development through Web3 technologies.
Expanding NFT Content With TV Asahi's Creative Assets
TV Asahi’s entry into Web3 began in earnest in December 2021 with the launch of collectible NFT sales. Since then, the company has diversified its NFT initiatives by offering short-form videos, original illustrations, art by popular manga creators, and curated NFT auctions. These projects utilize TV Asahi’s extensive content library and creative assets, allowing traditional media content to gain new value in the digital economy. By transforming exclusive entertainment content into blockchain-based assets, TV Asahi enables new forms of ownership, fandom, and engagement for audiences seeking more interactive digital experiences.
Building Immersive Digital Experiences Through the Metaverse
The company has also developed a unique metaverse space known as “Hikari to Hoshi no Metaverse Roppongi,” where over 100 events have been held to date. These events span a wide range of formats, including live performances, virtual talk sessions, corporate collaborations, regional promotion events, and cultural programs. Through this metaverse platform, TV Asahi provides immersive digital experiences that combine entertainment, community participation, and technological innovation—demonstrating how media companies can extend their influence beyond traditional broadcasting.
A Co-Creation Strategy With Web3 Partners and Innovators
A central feature of TV Asahi's Web3 strategy is its emphasis on co-creation with diverse partners. Rather than simply adopting emerging technologies, the company collaborates closely with engineers, Web3 developers, creators, artists, startups, municipalities, and corporations. This ecosystem-driven approach accelerates experimentation, enables prototype development, and fosters new business models that merge content, digital assets, and user engagement.
Continuing Commitment to Web3 Conferences and Digital Innovation
TV Asahi plans to continue expanding its Web3 initiatives, focusing on NFT production, metaverse event development, digital art innovation, creator-oriented platforms, and regional revitalization projects. The company is committed to ongoing trials, participating in global Web3 conferences, and exploring new collaborations to further expand its role in the digital landscape. These efforts reflect TV Asahi’s broader mission to create new social and economic value through advanced technologies.
A Forward-Looking Vision for Web3 and Digital Entertainment
Overall, TV Asahi’s Web3.0 initiatives represent an ambitious and forward-looking evolution of its business model. By combining entertainment, advanced technology, regional development, and creator empowerment, the company is building a strong position within the next generation of digital ecosystems. As Web3 continues to shape the future of media and culture, TV Asahi stands as a pioneering example of how traditional media companies can reinvent themselves for the digital age and lead innovation in the emerging Web3.0 economy.
TV Asahi's initiatives in the Web 3.0 area are 2023 Japan Blockchain Week media partners and Non Fungible Tokyo Gold Sponsors. The group company TV Asahi Music announced FUZIC, which works with independent artists, and is scheduled to be released in 2024. A Web3 project for regional revitalization was announced at TOKEN2049 Singapore and exhibited together with FUZIC.
Also, starting with the sale of collectible NFTs in December 2021, short videos, original drawings, and NFT auctions by popular manga artists will be held. We also have a track record of holding over 100 events at the “Light and Stars Metaverse Roppongi,” and we will promote further WEB3.0 business trials and co-creation with engineers, creators, and companies.
