TS26 successfully opened the door to Web3 for a new generation of users who had not previously been part of the ecosystem. Through creative, cultural, and interactive initiatives, the event attracted a high percentage of new participants, enabling their first contact with Web3 and accelerating adoption.

Many events take place in spaces where the architecture feels impersonal and restrictive. The environments are cold, circulation is uncomfortable, and there is little sense of identity. Attendees are reduced to mere flows within a system designed to maximize movement rather than experience.  
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Happo-en represents the opposite.  

Its architecture does not simply accommodate people, it inspires them. Every space, transition, and detail is designed with intrinsic value, engaging emotions at a deeper level.
The harmony between tradition and nature creates an environment that not only hosts an event, but elevates the experience itself.  

Here, design is not just a container, it is an essential part of the experience. It invites people to pause, to engage in conversation, and to build more meaningful connections. A natural rhythm emerges, allowing interactions to happen organically.  

In this context, brands do not merely “exist”; they integrate into a space with meaning. Each interaction carries greater weight and intention, ultimately creating higher value.